Every industry is responding to customers’ demands for increased ecological responsibility. Packaging, products, and more efficient uses of natural resources all represent a stewardship of our planet that in now paramount on peoples’ minds. According to Forbes, (11/21/18) 88% of customers will be more loyal to a company that supports environmental issues. This is especially true for millennials, who are entering the marketplace at a stunning rate. They are actively seeking companies that act on environmental responsibility, and those that respond will reap big rewards.
Many in the car wash industry recognize that environmental concerns are good for business, and everyone should stay on the lookout for ways to improve in this area.
Among the steps you should take:
- Upgrade your equipment-worthwhile upgrades almost always require a significant capital outlay. But in the long run, if you are saving energy, water, using safer chemicals, you are off to a good start in developing a stronger customer base,
- Safer chemicals might not be quite as effective as what was once used, but they also are less corrosive and do less damage to customers’ cars and your equipment. And prices one these safer chemicals have dropped in recent years.
- Let customers know when you make changes. Not all upgrades will be obvious. When you switch to eco-friendly chemicals or some other ‘behind the scenes modification,’ announce it on your webpage and store signage. Most customers will appreciate your efforts, and the move will likely make them more loyal. (And although no one likes to discuss it, it could also help justify a cost increase.)
- Let your people know. Employees take pride when their employer elevates the company’s environmental responsibility. They will feel a stake in helping improve their world. They will be more productive. And they might even mention it to a customer or two.
If you have any other ideas on how to make car washes more ecofriendly, let us know. We’d love to hear about them.